Yiwu International Toys and Kids Products Expo & E-commerce Selection Conference 2022
时间：2022年03月13日-15日
March 13-15, 2022
地点：义乌国际博览中心-中国
Yiwu International Expo Centre
管理及统筹：义乌市中礼展览有限公司
展会介绍 | Exhibition Introduction
义乌国际玩具与儿童用品博览会暨电商选品大会（简称：TOYEXPO）作为中国地区内颇为专业的玩具与儿童用品领域采购盛会，是每年玩具与儿童用品行业制造商在义乌与全球目标买家直接接触，建立业务联系并提升出口业绩提供了合适的窗口。义乌国际玩具与儿童用品博览会暨电商选品大会依托义乌“世界小商品之都”的全球最大的小商品批发市场与独特电商资源优势，汇聚各类毛绒玩具、益智玩具、模型玩具、填充玩具、塑胶玩具、电子/电动玩具、节日玩具、木/竹/藤玩具、传统玩具、童车等品类的爆款、创意新品、婴童用品、幼教用品及品牌授权等。展会期间全网对接专注玩具与儿童用品的主流平台电商、跨境电商、直播带货基地，社群团购等电商和国内外专业买家，打造国内首家专注玩具与儿童用品类的国内外电商集中采购交易平台。
As a professional procurement fair in the toys and kids products industry in China, Yiwu International Toys and Kids Products Expo & E-commerce Selection Conference 2022 (hereafter referred to as TOYEXPO) aims to service as a suitable window for manufacturers to directly get in connect with global target buyers in Yiwu, as well as establish trade relationships and broaden business opportunities. Relying on the advantages of Yiwu as the world's largest wholesale market of small commodities and unique e-commerce resources, TOYEXPO has a wide range of exhibits, covering explosives, creative new products, baby and kids products, preschool education tools and brand authorization of plush toys, educational toys, model toys, stuffed toys, plastic toys, electronic and electric toys, holiday toys, wooden, bamboo and rattan toys, traditional toys and baby carriages. During the exhibition, TOYEXPO makes efforts to connect with domestic and foreign professional buyers in the whole network, based on mainstream e-commerce platforms, cross-border e-commerce, live commerce bases, community group-buying in the field of toys and kids products, which devotes to establish the first domestic e-commerce platform focus on centralized purchasing of toys and kids products at home and abroad.
买家资源丨Buyer Resources
优势1：外贸采购
Advantage Foreign trade procurement
外国常驻义乌的外贸机构有3000多个，采购外商达两万多人，机场外商旅客吞吐量已达20.16万人次年，与100多个国家和地区建立了贸易关系，商品已出口到世界五大洲200多个国家和地区。
There are more than 3,000 foreign trade organizations, and the number of resident foreign merchants has reached 20,000. Furthermore, the foreign passengers throughput of airport have reached 206,600 people a year. Yiwu has established trade relations with more than 100 countries and regions all over the world, and its commodities have been exported to more than 200 countries and regions on the five continents of the world.
优势二：独特电商氛围及地域优势
义乌市中国最早发展电子商务及跨境电商的城市之一。据统计，注册地在义乌的淘宝卖家(含天猫)账户达到10.8万个，交易超过50万笔的淘宝“金冠”店铺，有近十分之一在义乌。国际商贸城、北下朱、东傅宅和青岩刘等众多直播、淘宝村是抖音、快手、阿里国际、敦煌网、淘宝、拼多多、京东等知名电商卖家拿货基地。
义乌凭借公路、铁路、海路、航空、义新欧等通联四海、畅达五洲的“新八路”物流体系，“义乌制造”行销全球， 快递和仓储成本低于一线城市20%以上。
Yiwu is one of the earliest cities in China to develop e-commerce and cross-border e-commerce. According to statistics, there are 108,000 Taobao (including Tmall) accounts registered in Yiwu, and nearly one-tenth of Taobao Crown stores that have processed more than 500,000 transaction are in Yiwu. Yiwu International Trade City, and Taobao village such as Beixiazhu, Dongfuzhai and Qingyanliu have become the bases for well-known e-commerce sellers from Tiktok, Kuaishou, Alibaba.com, DHgate.com, Taobao, Pinduoduo, JD.com, etc. to pick up the goods.
Relying on the logistics system for "New Eight Roads" connecting the five continents and the four seas by roads, railways, sea routes, aviation and Madrid-Yiwu train, commodities made in Yiwu are sold to the world. Besides, the cost of express delivery and storage is more than 20% lower than that of first-tier cities.
优势三：首创玩具专业电商展/ 跨境选品大会
玩具行业福音。将吸引众多实力单品制造企业和头部电商参展，并吸引义乌当地外贸商家和国内传统渠道买家大咖观摩。
As a grand event for the toy industry, the show will attract numerous powerful single product manufacturing enterprises and the leading e-commerce enterprises to participate in the exhibition, and a large number of local foreign trade merchants and traditional buyers are going to visit the site with a purpose to purchase or communicate.
优势四：精准聚焦
聚焦1：本次展会面积10000平方米，仅邀请300家实力单品制造企业参展。
聚焦2：本次展会邀约对象仅限玩具和儿童用品类专业买家。
聚焦3：展会期间举办多场单品厂商对接会（选品会），采购商精准对接各品类单品实力工厂。
Point 1: It is expected that the exhibition area will reach 10,000 square meters, and only 300 powerful single-product manufacturers are invited to showcase their latest products.
Point 2: Only toys and kids products buyers can participate.
Point 3: During the exhibition, a number of single product manufacturers matchmaking meetings & selection conferences will be held, so that buyers can accurately direct connect with powerful factories.
优势五：全网覆盖邀约玩具类专业买家
覆盖1：淘系玩具类头部及腰部电商。
覆盖2：拼多多玩具类头部腰部电商。
覆盖3：京东玩具类头部腰部电商。
覆盖4：跨境电商：亚马逊、全球速卖通、阿里国际、雨果网、敦煌网、速卖通、洋葱、Sohpee、Lazada、飞书、
petal search、wish、沃尔玛、eBay、shopline、ueeshop、新蛋网、Joom、Cdiscount、Filmart
覆盖5：义乌国际商贸城及国外驻义乌办事处专业买家。
覆盖6：国内各地经销商大咖现场观摩。
覆盖7：浙江省内传统渠道专业买家
覆盖8：义乌当地直播买货基地及社群团购
Coverage 1: Taobao toys top and medium e-commerce
Coverage 2: Pinduoduo toys top and medium e-commerce
Coverage 3: JD toys top and medium e-commerce
Coverage 4: Cross-border e-commerce: Amazon, AliExpress, Alibaba.com, Yuguo, DHgate.com, AliExpress, Onion Global, Shopee, Lazada, Lark, petal search, Wish, Walmart, eBay, Shopline, Ueeshop, Newegg, Joom, Cdiscount, Filmart, etc.
Coverage 5: Professional buyers from Yiwu International Trade City and foreign trade organizations in Yiwu
Coverage 6: Distributors from all over the country
Coverage 7: Professional buyers from traditional channels in Zhejiang Province
Coverage 8: Live commerce bases and community group buying in Yiwu
优势六：一站式满足
满足1：爆品需求。
满足2：创意新品需求。
满足3：拓展产品线需求。
满足4：玩具关联延伸类产品需求。
满足5：寻找单品冠军智造企业需求。
满足6：平台供应链需求。
满足7：进入圈子需求。
Service 1: Demand for explosive products
Service 2: Demand for creative new products
Service 3: Demand for expanding product line
Service 4: Demand for extending products related to toys
Service 5: Looking for the needs of single-product champion intelligent manufacturing enterprises
Service 6: Demand for supply chain platform
Service 7: Demand for connecting the industry
优势七：现场活动内容满满
各品类厂商对接会
玩具海外买家覆盖对接会玩具跨境选品对接会
玩具品牌新品发布会
Manufacturer Matchmaking Meeting
Matchmaking Meeting for Overseas Buyers of Toys Cross-border Selection and Matchmaking Meeting New Product Launch Conference for Toys Brands
买家渠道丨Buyer Channel
展会的客户邀请工作中是在历届展会的基础上进行招商，将印制超过100万份入场券，通过全国各地的小商品城、专业街及生产基地进行派发。以及在华交会、广交会博览会、东盟博览会及各类玩具领域的派发给展商和专业买家。目前， 此次展会还专门成立客户邀请小组，除了针对线下商品城、专业市场邀请，还通过专业渠道邀请淘宝、拼多多、京东等知名电商头部卖家。另外通过亚马逊、全球速卖通、敦煌网、雨果网、洋葱网、shopee、eBay等跨境平台在展会现场进行玩具选品大会。
The invitation of exhibitors is based on previous exhibition statistics. More than 1 million tickets will be printed and distributed in small commodities cities, professional streets and production bases across the country. Furthermore, the special report of the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East China Fair, Canton Fair, China-ASEAN Expo. At present, the organizing committee plans to set up a special customer invitation group, which will not only invite sellers from offline commodity cities and professional markets, but also famous e-commerce top sellers from Taobao, Pinduoduo, and JD.com. Based on cross-border platforms such as Amazon, AliExpress, DHgate.com, Yuguo, Onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.
展出大类 | Major Exhibits
各类毛绒玩具、益智玩具、模型玩具、填充玩具、塑胶玩具、电子/电动玩具、节日玩具、木/竹/藤玩具、传统玩具、童车等品类的爆款、创意新品、婴童用品、幼教用品及品牌授权等。
Explosives, creative new products, baby and kids products, preschool education tools and brand authorization of plush toys, educational toys, model toys, stuffed toys, plastic toys, electronic and electric toys, holiday toys, wooden, bamboo and rattan toys, traditional toys and baby carriages.
参展费用 | Participation Fees
·标准展位：
A：国内企业 9800.00/展期(RMB) 3m×3m
B：国外企业 3200.00/展期(USD) 3m×3m
每个标准展位包括（包括：三面白色壁板、中(英)文楣牌制作、铝合金洽谈桌一张、折椅二张、地毯满铺、展位照明、220V/1电源插座一个、废纸篓一个。）
注：双开口展位两个起订，在1月1日后预定展位将加收20%的展位费用。
·室内光地：
A：国内企业 1000(RMB)/平方米B：国外企业 320(USD)/平方米
注：（最少36平方米起租）“光地”只提供参展空间，不包括展架、展具、地毯、电源等。本届展会特设协办单位，预知详情请向组委会索取资料。
• International Standard Booth:
For domestic enterprises: RMB 9800/Expo, 3m*3m For overseas enterprise: USD 3200/Expo, 3m*3m
Each standard booth consists of 3-sided white wallboards, Chinese& English fascia board, 1 consultation desk, 2 folding chairs, fully-floored carpet, booth lighting system, 1 power socket 220V/5A, and a waste basket .
Note: Standard booths with 2 facades are booked for two, and it will be charged 20% of the booth fee after January 1st.
• Indoor Raw Space:
For domestic enterprises: RMB 1000/Sq.m. For overseas enterprises: USD 320/sq.m.
Note: The raw space(minimum 36 sq.m.) only supplies a show space excluding power supply, lights, carpet, and other things.
Co-organizers will be specially set up for this exhibition. Please contact the organizing committee for more information.
参展程序 丨Exhibition Process
1、按要求填好"参展回执表"并传真至展会主办单位。
2、参展的所有费用分两种方式支付：一期支付即合同签署或展位确认后3天内支付所有费用；两期支付即合同签署或展位确认后三天内支付总金额的全款的50%，余额在展览会开幕前30天清。
3、在确认展台后，主办单位将向参展公司寄发《参展商手册》，手册包括展馆介绍、展品运输、展台设计搭建、住宿安排、物品租用等有关信息。参展商必须按要求填好手册中的有关表格，并于截止日期前交回主办单位。
4、展位分配按"先预订交费，后落实确认"的原则。
预定展位 丨Booth Reservation
请立即预订“Yiwu Lighting Fair 2021”展位，越早预留位置越佳，开拓无限商机。如预订展位或了解更多信息，请发电子邮件至 info@zhongliexpo.com或通过以下联络方法，预订展位。
组委会联络方式：
义乌市中礼展览有限公司
地址：义乌市戚继光路139号德欣智创园B幢5楼808室-810室
联系人：李经理
联系电话： 13335918229
媒体合作微信：VV35923423
邮 箱：info@zhongliexpo.com
