新益校:奖项揭晓第一届「我心中的敦煌」文创产品设计大赛

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2024年8月22日，Cre8te Edu格美睿教育携手敦煌文化产业研究院联合举办第一届「我心中的敦煌」文创产品设计大赛。

此次大赛有众多学校的同学们积极参与，同学们的设计作品丰富多彩，充满创想，包括绘画作品、手工作品、AI作品等各种类型。

今年，格美睿教育邀请深圳大学美术与设计学院教授陈振旺、敦煌文化产业研究院艺术设计专家邵强军、北京新益企业美术指导陈占芳组成评审团。

陈振旺 Chen Zhenwang

深圳大学美术与设计学院教授，设计学硕士，敦煌学博士，博士生导师。深圳大学敦煌与丝绸之路研究中心主任（深圳市人文社科重点研究基地）。日本电通株式会社、英国南岸大学访问学者。中国敦煌吐鲁番学会理事，中华美学学会、中国古迹遗址保护协会（ICOMOS-China）数字遗产专委会会员。

邵强军 Shao Qiangjun

敦煌学博士。兰州大学艺术学院/威尔士学院副教授、硕士生导师，兰州大学丝绸之路文化创意设计研究中心研究员。

陈占芳 Chen Zhanfang

Cre8te新益企业集团美术指导、Cre8te Uniform主创设计师、Cre8te Edu格美睿教育创新孵化中心文创设计顾问。

评审团根据作品文化性、作品创意、应用性（可量产）、传播性四方面，确定了获奖名单：

飞天筑梦奖1名

北京德闳学校 杜亚旭

莫高创意奖2名

聊城颐中外国语学校 张子恒

北京市新英才学校 徐语冬

丝路神韵奖3名

北京德闳学校  周泽、于茉涵

烟台经济技术开发区实验中学 王语潇

敦煌新秀奖8名

北京德闳学校  马彦兮

深圳外国语学校弘知高中 许茗瑞

广州市纺织服装职业学校 曹思琳

上海德闳学校 唐子墨 朱宇涵、黄天恩、顾婧琳、Tian Jinan

敦煌文化传播奖1名

（指导教师奖）

北京德闳学校Q Studio 潘梦然

敦煌文化启迪奖5名

（指导教师奖）

上海德闳学校启迪课 张萌萌

聊城颐中外国语学校 王洪香、张婷

烟台经济技术开发区实验中学 万侨

广州市纺织服装职业学校  喻涵

大赛旨在响应国家文化自信的号召，将敦煌文化传递到校园中去，让更多青少年关注和了解敦煌文化，用创造力为敦煌文化发声，实现提升青少年艺术审美素养、激发创新活力的功能。

来看看同学们的部分精彩作品吧~

来自北京德闳学校，杜亚旭同学的作品，“敦煌飞天Q版萌化”，她希望通过Q版萌化的表现手法，重新诠释敦煌壁画中飞天形象的灵动与神秘，同时营造出浓厚的敦煌文化氛围。

作品设计上选用敦煌青绿色，搭配黄色、粉色，保留敦煌壁画中的传统元素，如云纹、莲花纹，以Q版特别萌的表达，创造出传统与现代结合、既神秘又可爱的艺术作品。

来自聊城颐中外国语学校，张子恒同学的作品，“敦煌文化”校园文创系列，设计灵感源于敦煌莫高窟内的壁画。

在色彩上借鉴了敦煌壁画中如土红、石绿、青金石蓝等，鲜艳而沉稳，富有历史与艺术感；

流畅线条被提取运用在图案设计中,使纹样生动且富有韵律；经典元素如飞天、莲花、等经过重新设计组合，形成独特的敦煌纹样。

将古老的佛教壁画艺术与现代艺术巧妙结合，既保留了敦煌文化的深厚底蕴，又融入时尚元素。

让文创产品更具吸引力，旨在传承和弘扬敦煌文化的同时，为学生的学习生活增添艺术气息。

来自北京市新英才学校，徐语冬同学作品，“三兔共耳指尖陀螺”。

灵感来自敦煌经典壁画三兔共耳，利用三只兔子耳朵组成为近似等边的三角形，营造出三只兔子相互奔跑追逐、循环往复的动感画面。

徐语冬同学系列作品

来自北京德闳学校，周泽同学作品，“一眼千年-敦煌传统纹样再设计”。

敦煌莫高窟的藻井图案以其独特的艺术风格和丰富的文化内涵闻名于世。

作品设计通过提取敦煌藻井中的经典纹样，结合现代设计表现手法，创造出既具有民族特色又符合现代审美需求的文创系列产品。

主色调：以唐代藻井图案中的青、绿为主色调，这两种颜色具有敦煌壁画的典型特征。

搭配和谐舒适，能够营造出一种古典而又不失现代感的氛围。

遵循色彩搭配的原则，如对比与协调、节奏与韵律等，使文创产品的设计更具美感和艺术感。

同时，运用色彩渐变和色彩呼应等技巧，增强产品的层次感和立体感。

来自烟台经济技术开发区实验中学，王语潇同学作品，名为“龙子”。

该产品设计为Q版摆件，中国龙+敦煌纹样设计风格龙生九子，各有不同。

该设计采用彩陶，用卡通 Q版方式制作了几个龙子，分别是貔貅、盘龙、狻貌。

龙，不仅代表权势和高贵，更是与中国人的创新精神密不可分，龙还代表包容、进取独立、力量。相信 Q萌的龙件会是同学们案头的心爱之物.

王语潇同学其他作品

来自广州市纺织服装职业学校，曹思琳同学作品，名为“敦煌莲”，设计灵感来自敦煌莫高窟112窟。

人物动态采用了反弹琵琶的造型 ，敦煌女性的发型多为盘发或挽髻，配饰以金银玉翠等饰品，如手饰、耳环、项链等，展示她们的身份地位和审美品味。

手捧莲花不仅美观，更承载着深厚的文化和精神寓意，加上腰间点缀了珠串，结合随风飘逸的裤带，散发了飞天的灵动感。

色彩搭配也是敦煌服装飘逸感的重要来源。运用了敦煌色谱系中的经典色彩，如橙红、蓝绿、湛蓝等，不仅视觉上丰富多彩，更与壁画中的飞天形象呼应，营造出一种浪漫而神秘的氛围。

色彩的渐变与晕染，使得服装在不同光线下呈现出不同的效果，进一步增强了飘逸之感。

来自北京德闳学校，于茉涵同学作品，名为“敦煌美人”，设计灵感来源于敦煌壁画中女性的独特魅力与神秘气质，选取敦煌壁画中最具代表性的飞天形象作为设计核心。

在此基础上进行创新设计，面部表情细致入微，既保留古代壁画的神韵，又融入现代审美。

在服饰、头饰及背景中融入敦煌特有的图案与纹饰，如云纹、莲花纹、宝相花纹等，结合敦煌色彩，绘制出具有敦煌特色的装饰艺术作品。

来自北京德闳学校，马彦兮同学作品，名为“圣韵灵鹿”，灵感来源于九色鹿的故事，通过插画形式展现灵鹿的神秘与美丽。

九色鹿的形象基于敦煌壁画中的原型进行再创作，保留其优雅的身姿和灵动的眼神。

在姿态上，灵鹿正在悠闲地漫步于河边，展现其自在与和谐。

在整体色彩布局中，金色和蓝绿色将作为主色调。金色象征神秘与高贵，蓝绿色则代表宁静与生机，两者结合，营造神秘而优雅的氛围。

来自上海德闳学校，唐子墨同学作品—天马手账本，灵感来自启迪课上学习的敦煌瑞兽临摹画。

莫高窟“翼马”瑞兽图案，通过拼贴画的形式跃然纸上，翻开本子，天马栩栩如生，活灵活现，为手帐本增添几分灵动。

参赛作品从不同角度、以多元的创意展现参赛者们对敦煌文化的理解与独特呈现。

每一件都凝聚着创作者们的心血，为敦煌文化的传承与发展贡献了一份独特的力量。

还有其他很多优秀的作品，虽然我们无法一一展示，但在此感谢所有同学的精彩创意，以及老师对学生们的用心指导和辛勤付出，感谢评委老师专业评审。

希望下一届产品设计大赛能有更多同学的参与，收获更多更精彩的作品。

我们也希望能够将同学们的作品真正产品化，运用到社会实践中，让更多人了解敦煌文化，参与到对中国传统文化的学习和创新中来，让我们的文化更丰富、更多彩、更具生命力，被全世界更多的人看见和喜爱。

颁奖典礼

敬请关注公众号、邮箱通知

*获奖作品图片未经大赛主办方授权，禁止以任何形式开发、使用。

格美睿

给孩子美的教育

拓展主体、完善人格、美丽人生

有些问题，自有时间告诉答案

有些探索，唯有向前方得回响

以心相许，做好美育

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On August 22, 2024, Cre8te Edu, in 

collaboration with the Dunhuang Cultural 

Industry Research Institute, hosted the 

inaugural "Dunhuang in My Heart" Cultural 

Creative Product Design Competition.

The competition received enthusiastic 

participation from students across various 

schools. Their creative submissions 

spanned a diverse range of categories, 

including paintings, handcrafted items, 

AI-generated works, and more, showcasing 

boundless imagination and innovation.

This year, Cre8te Edu invited an esteemed 

panel of judges: Professor Chen Zhenwang 

from the College of Fine Arts and Design 

at Shenzhen University, Shao Qiangjun, 

an art and design expert from the 

Dunhuang Cultural Industry Research 

Institute, and Chen Zhanfang, an art 

director from Beijing XinYi Enterprise.

Chen Zhenwang

Professor at the College of Fine Arts and Design, 

Shenzhen University; Master of Design, Ph.D. 

in Dunhuang Studies, and Doctoral Supervisor. 

Director of the Dunhuang and Silk Road Research 

Center at Shenzhen University (a key research 

base for humanities and social sciences in 

Shenzhen). Visiting scholar at Dentsu Inc. 

in Japan and South Bank University in the UK. 

Member of the China Dunhuang-Turpan Society, 

the Chinese Society for Aesthetics, and the 

Digital Heritage Committee of the China 

Cultural Relics Academy (ICOMOS-China).

Shao Qiangjun

Ph.D. in Dunhuang Studies. Associate Professor 

and Master’s Supervisor at the College of 

Art/Wales College, Lanzhou University. Researcher 

at the Silk Road Cultural and Creative Design 

Research Center, Lanzhou University.

Chen Zhanfang

Art Director of Cre8te  Group, 

Lead Designer of Cre8te Uniform, and Cultural 

and Creative Design Consultant at the Innovation 

Incubation Center of Cre8te Edu.

The jury evaluated the submissions 

based on four key criteria: cultural 

significance, creativity, applicability 

(mass production potential), and 

communicability, to determine the 

list of winners:

FEITIAN DREAM-BUILDING AWARD

（1 WINNER）

Dehong Beijing Du Yaxu

MOGAO CREATIVITY AWARD 

(2 WINNERS)

Liaocheng Yizhong Foreign 

Language School Zhang Ziheng

Beijing New Talent Academy

Xu Yudong

SILK ROAD CHARM AWARD 

(3 WINNERS)

Dehong Beijing Zhou Ze、Yu Mohan

Yantai Economic and Technological Development Zone Experimental 

Middle School Wang Yuxiao

Dunhuang Rising Star Award 

(8 Recipients)

Dehong Beijing Ma Yanxi

Shenzhen Foreign Languages 

School Hongzhi High School

Xu Mingrui

Guangzhou Textile and Garment 

Vocational School Cao Silin

Dehong Shanghai Tang Zimo,Zhu Yuhan,

Huang Tianen,Gu Jinglin,Tian Jinan

Dunhuang Cultural Communication 

Award - 1 Recipient
(Guiding Teacher Award)

Dehong Beijing Q Studio 

Pan Mengran

Dunhuang Cultural Inspiration 

Award - 5 Recipients
(Guiding Teacher Award)

Dehong Shanghai QIDI 

Zhang Mengmeng

Liaocheng Yizhong Foreign 

Language School

Wang Hongxiang、Zhang Ting

Yantai Economic and Technological Development Zone Experimental 

Middle School Wan Jiao

Guangzhou Textile Garment 

Vocational School Yu Han

The competition aims to respond to 

the call for national cultural confidence 

by bringing Dunhuang culture into 

campuses, encouraging more young 

people to focus on and understand 

Dunhuang's heritage. By using 

creativity to give voice to Dunhuang 

culture, the event seeks to enhance 

teenagers' artistic appreciation and 

stimulate their innovative potential.

Let’s take a look at some of the 

students’ remarkable works~

Here is a piece from Du Yaxu, a 

student at Dehong Beijing, titled "Cute 

Dunhuang Feitian." Through the use 

of adorable and stylized Q-version 

interpretations, she reimagines the 

dynamic and mysterious figures of 

the Feitian from Dunhuang murals, 

while creating a rich atmosphere of 

Dunhuang culture.

The design incorporates Dunhuang’s 

teal green tones,with yellow and

pink, retaining traditional 

elements from the murals, such as 

cloud patterns and lotus motifs. With 

a uniquely adorable Q-version style, 

the artwork creates a fusion of 

tradition and modernity, resulting 

in pieces that are both mysterious 

and charming.

From Liaocheng Yizhong Foreign 

Language School, Zhang Ziheng 

brings us the "Dunhuang Culture" 

campus cultural and creative series, 

inspired by the murals inside the 

Mogao Caves in Dunhuang.

The color palette draws inspiration 

from Dunhuang murals, featuring 

hues like earthy red, malachite 

green, and lapis lazuli blue—vivid 

yet balanced, evoking a sense of

history and artistry. Fluid lines 

are extracted and applied in 

pattern design, making the motifs 

lively and rhythmic. Classic elements 

such as Flying Apsaras and lotus 

flowers are reimagined and combined 

to create unique Dunhuang-inspired 

patterns.

From Beijing New Talent Academy, 

Xu Yudong's work, "Three Hares 

Sharing Ears Fidget Spinner."

The inspiration comes from the 

classic Dunhuang mural "Three 

Hares Sharing Ears," where the 

ears of three hares form an 

approximate equilateral triangle, 

creating a dynamic image of the 

hares running, chasing, and cycling 

endlessly.

Xu Yudong's Series of Works

From Beijing Dehong School, a work 

by student ZhouZe, 'A Glimpse of a 

Thousand Years - Re-design of 

Dunhuang Traditional Patterns.'

The ceiling patterns of the Mogao 

Caves in Dunhuang are renowned 

worldwide for their unique artistic 

style and rich cultural connotations. 

This design extracts classic motifs 

from the Dunhuang ceiling patterns 

and combines them with modern 

design techniques to create a series 

of cultural and creative products that 

embody both national characteristics 

and modern aesthetic appeal.

From Yantai Economic and 

Technological Development Zone 

Experimental Middle School, a work 

by student Wang Yuxiao titled 

"Dragon Child."

This product is designed as a 

chibi-style figurine, inspired by the 

Chinese dragon and Dunhuang 

pattern design. Drawing from the 

legend of the dragon’s nine offspring, 

each with unique traits, the design 

uses colorful pottery to create 

cartoonish, chibi-style versions of 

several dragon offspring, including 

Pixiu, Panlong, and Suanni.

The dragon not only symbolizes power 

and nobility but is also deeply 

intertwined with the innovative spirit 

of the Chinese people. It further 

represents inclusiveness, ambition, 

independence, and strength. The 

adorable chibi-style dragon figurines 

are sure to become cherished desk 

companions for students.

Other works by Wang Yuxiao.

From Guangzhou Textile and Garment 

Vocational School, a work by student 

Cao Silin titled "Dunhuang Lotus", 

inspired by Mogao Cave 112 in 

Dunhuang.

The figure's pose is modeled after 

the "Rebounding Pipa" posture. The 

hairstyles of Dunhuang women 

often feature buns or chignons, 

adorned with accessories such as 

gold, silver, jade, and emerald 

ornaments, including bracelets, 

earrings, and necklaces. These 

elements reflect their social status 

and aesthetic taste.

From Dehong Beijing, a work by 

student Yu Mohan. titled "Dunhuang 

Beauty", inspired by the unique 

charm and mysterious aura of 

women depicted in Dunhuang murals. 

The design centers on the most 

iconic motif from these murals—the 

celestial maiden, or Feitian.

Building on this foundation, the 

design introduces innovative 

elements with meticulously detailed 

facial expressions. It preserves 

the essence and spirit of ancient 

murals while incorporating modern 

aesthetic sensibilities.

From Dehong Beijing  School, a work 

by student Ma Yanxi titled "Sacred 

Melody: The Mystic Deer", inspired 

by the story of the Nine-Colored 

Deer. The design showcases the 

deer's mystery and beauty through 

an illustration style.

The image of the Nine-Colored Deer 

is reimagined based on the prototype 

in the Dunhuang murals, showcasing 

From Dehong Shanghai, Tang Zimo's 

work—The Pegasus Notebook, is 

inspired by the Dunhuang auspicious 

beast sketches studied in the 

Enlightenment class. The "Winged 

Horse" motif from the Mogao Caves 

comes to life through collage, with 

the image of the celestial horse 

vividly depicted on the pages. 

Opening the notebook, the Pegasus 

appears lifelike, adding a touch of 

vitality to the journal.

The competition entries showcase 

participants' unique interpretations 

and presentations of Dunhuang 

culture from various angles and 

with diverse creativity. Each piece 

reflects the creators' hard work and 

contributes to the inheritance and 

development of Dunhuang culture in 

its own unique way.

There are many other outstanding 

works that we cannot display 

individually, but we would like to 

take this opportunity to thank all 

the students for their brilliant ideas, 

as well as the teachers for their 

thoughtful guidance and hard work.

Special thanks to the judges for their 

professional evaluations.

We hope that the next Product Design 

Competition will see more students 

participate and yield even more 

exciting works. We also look forward 

to turning the students' creations 

into actual products, applying them 

in social practices, and allowing more 

people to learn about Dunhuang 

culture. Through this, we aim to 

encourage participation in the study 

and innovation of Chinese traditional 

culture, enriching, diversifying, and 

giving more vitality to our culture, 

making it seen and loved by more 

people around the world.

Award Ceremony

Stay tuned for updates via our 

official WeChat account and 

email notifications.

Award-winning work images may not 

be developed or used in any form 

without authorization from the 

competition organizers.

Cre8te Edu

Beauty Education for Children

Expand potential, perfect character,

 and create a beautiful life.

Some questions reveal their answers 

with time.
Some explorations can only be answered

 by moving forward.

With heart and commitment, 

let's excel in aesthetic education.